Starbucks is testing out alcoholic beverages, just not at its coffee shops. The company is testing out beer and wine along with live music in some stores in Seattle, that are not under the Starbucks brand. They are also hosting book and poetry readings. They are trying to get back to their roots.
Although the company that owns Starbucks will also own these stores, they will not bear the Starbucks name or logo. Just a neighborhood-inspired name that will appear also on bags of Starbucks coffee sold at the stores, though the bags will reportedly contain the same coffee as traditional Starbucks, according to the Seattle Times.