Ethiopia, where coffee was first born is wanting a fair profit share for it’s produce. By trademarking most of their famous coffee, they will in fact share a greater dollar amount for it’s crop and need I say, the hard work it takes to produce this wonderful coffee that we all enjoy.
Starbucks is opposing this plan by Ethiopia to trademark their coffee saying that this will cut into their profits. Are you serious? Just how much would this take off from their 2005 profit of $494.5 million on $6.37 billion in sales?
Did you know that Starbucks in south London gets £1.35 for an espresso shot? Well, the cost for that one shot is about double what an Ethiopian coffee worker makes for an entire day! An espresso shot where I’m from is approx. $1.50
Please visit the resource for this and finish reading the article at The Independent
That’s not just logic. That’s really senbsile.