McDonald’s is giving another push in their quest to become number one in the coffee world. Starbucks started giving away ice cream. How will McDonald’s counter this freebie? Two words, “Mocha Monday”.
July 13 through August 3rd, participating McDonald’s will be giving away 7oz iced and hot Mochas on Mondays. Admittedly, the free Mochas are smaller than the regular 12oz size that the Mocha’s usually come in.
McDonald’s is estimating that they will give away around 10 million Mochas during this campaign. Neil Golden, chief marketing officer of McDonald’s USA said, “This is one of the largest sampling initiatives we’ve taken on as a company.”
