Caribou Coffee and CancerCare have come together to support those whose lives have been affected by Breast Cancer. Caribou Coffee will be debuting Amy’s Blend, an annual tradition, on National Coffee Day (September 29th) and then fully lunching its annual debut in October. This blend has been part of the brand for 17 years. It is roasted in honor of Caribou’s original Roastmaster, Amy Erickson, who sadly lost her battle to breast cancer in 1995.
For this year’s Amy’s Blend launch, CancerCare, a national nonprofit organization committed to providing free support services for anyone affected by cancer diagnosis, has partnered with Caribou Coffee to support breast cancer sufferers, survivors and family who are heartbroken, but hopeful in finding a cure for this horrible disease.
“Giving back to the community is at the core of our company, and we were moved by CancerCare’s approach to providing support services, including financial assistance, on a very local and individual level,” said Mike Tattersfield, president and CEO of Caribou Coffee. “We are very excited to work with an organization that will help those impacted by breast cancer in Caribou’s communities to provide support for co-payments, home care, transportation to and from treatment, and other miscellaneous costs and needs, all while paying tribute to our dear friend, Amy Erickson.”
Caribou Coffee will begin offering Amy’s Blend on Saturday, Sept. 29, 2012, National Coffee Day, and will sell the Amy’s Blend Collection, which includes coffee, tea and merchandise, through Wednesday, Nov. 7, 2012. You will be able to purchase them both in store and online. In addition to honoring Amy through this collection, Caribou has a Facebook page honoring Amy and providing information to CancerCare resources. They encourage everyone to “like” the page on September 29th, National Coffee Day. Why “like” it on that specific day? For every new “Like” on Caribou’s Facebook page on September 29th, the company will donate an additional $1 to CancerCare.
“Caribou Coffee’s generous commitment will help support CancerCare’s free nationwide services for people affected by breast cancer, which include counseling, support groups, education, and financial assistance,” said Helen H. Miller, LCSW, the CEO of CancerCare. “The partnership between Caribou and CancerCare is a natural fit, as both organizations care passionately about what they deliver.”
This is a blend and cause we can all get behind. May you rest in peace Amy.
Here are some sites you might want to visit:
www.cariboucoffee.com/amy
www.facebook.com/cariboucoffee
For full terms and conditions of the Amy’s Blend donations to CancerCare, please visit: www.cariboucoffee.com/liketodonate.
